Business

There was a moment when losing three clients made me seriously question whether I should keep freelancing at all. Looking back, that low point became the beginning of a much more intentional version of my business.

Social media strategy needs more than 30 days to build momentum, reveal meaningful patterns, and show what is actually connecting with an audience. That is why I now require every client to begin with a three-month minimum commitment.

People sometimes ask whether I have a niche. The honest answer is: not by industry. My specialty is strategic social media management, and over...

Losing three clients in a short period was frightening, but it forced me to reconsider how I had built my business—and what needed to change for it to become sustainable.

I’ve never liked calling myself an expert. Instead, I describe myself as a social media management specialist. It’s not false modesty—I’ve spent more than...